Time and again, to create a good impression with someone, particularly an onboarding client, the advice goes like this: “People will forget what you said, people will forget what you did, but they will never forget how you made them feel.” A quote by Maya Angelou on treating people. Hiring a corporate event venue to make a good impression may sound over the top to some but isn’t it the most appropriate? The right thing to do? Let’s find out by looking at experts’ advice in doing so.
- When you have a plan of holding onto a client for keeps, you have to put an effort into making their first experience substantially good. Whatever product or service you’re selling, it should be presented well. But most of all, it should be given justice and you should deliver. No word is true, except when it’s already done.
- A corporate venue may serve its purpose of either building or keeping up a reputation. The clean and tidy ambience reflects clarity of mind. The good-scented room speaks of serenity and assurance. The sleek designed corporate venue reflects personality. That you have a taste and you’re a perfectionist. All of these qualities help in putting your client at ease as you build your trust. This is like introducing yourself deeper. Sharing something personal, yet keeping boundaries intact without looking too arrogant. At the same time, your client feels important and safe. Rapport is something you don’t mess with when it comes to onboarding clients.
- Upon purchasing, a new onboarding client will likely buy again if you do a casual check-up on the product at hand. Ask how it serves your client and how it affects their productivity. Invite them to give you honest feedback. And when they do so negatively, don’t appear defensive. Compose yourself and once solicited, do share what you think. But if it wasn’t, remember that the client is always right.
- Having time to speak to a new onboarding client is quite admirable on the client’s behalf. But make it yours. Meaning, allow them to feel that it is a privilege for you to have them as clients, rather than them being seen by you. Do exchange personal views now and then. Despite having a corporate conference venue, do not forget to make the experience personalized. To your advantage, you may just be perceived as something real, and not just all about business. This could lead to you developing a special bond. Your client trusting you may trigger consultations. They may end up asking for your advice and asking you if it’s worth it.
- When you sell something, don’t just rely on a single transaction. It’s better if you approach your client on a macro level anticipating everything that he or she will need. Follow up sales will be ensured if you do this and word of mouth will follow as you get recommendations.
- Behind closed doors meetups give your clients a sense of privacy wherein, they are allowed to speak up, ask questions and share their budget. Therefore, you’re setting a ground that both of your standards’ are being laid on the table. That opinion matters and that as a team, you’re willing to consider all requests and demands.
- Meeting an onboarding client in a corporate venue keeps your reputation intact of having the ability to provide exceptional services. It appears professional and world-class. Those are qualities a client looks for.
- A corporate venue remains classical and traditional. Considering these, you provide your client with how you hail loyalty. That rewards may be given to a loyal client.
Visiting a clinic is always a stressful matter. Further complicated by a cramped waiting room and forced to squeeze in and being surrounded in a melee of sneezes, coughs and nose blowing can send any patient running away. The cost of acquiring a new patient is at least six to seven times more expensive than retaining one. And patients often judge on the basis of waiting rooms. Certain critical decisions to be taken when designing a clinic waiting room are –
Space and Area
If the clinic waiting room is too small, patients cannot squeeze in and are forced to stand outside for hours until their turn comes up. Many may just see patients waiting outside and turn away, preferring to go to another doctor who may have the same number of patients waiting for them but at least more space to sit. Moreover, cramped spaces are the best way to further the spread of infectious diseases or even a simple cold.
First impressions may not be the best impressions, but it certainly is a lasting one. The patients need to feel welcomed and comfortable. The front-desk is where appointments are taken down, patient information is fed into the system and information about the doctor is provided. The patient should gain confidence from the way everything is handled at the front desk. The reception should be located at a strategic location that is right next to the entrance but does not block the way further inside the waiting room.
Depending upon the complexity of a case and the number of patients, patients waiting for their turn can be a slow process. To stop them from becoming impatient or getting scared or uneasy, there should be a magazine rack with stacks of magazine that anyone can go through. For harried mothers of enthusiastic kids, puzzles or blocks can keep the kids busy and in one place. If you are ready to spend a little more, a wall-mounted television showcasing the latest advancements in medical field or information on various illnesses should also improve the overall retention of patients. You may consider the types of reading material you have placed out in a waiting room when taking into consideration the types of patients you have. If you are running a clinic that is targeted towards cosmetic surgery for women you may want to leave out examples of previous procedures completed, such as before and after photos of breast reduction surgery.
A well-lit, warm-toned paints and framed art on the walls can give a good impression about the doctor. The warm-tones help to present an inviting and compassionate environment. Pictures of nature or via plants placed in strategic positions can help to reduce stress and bring calmness to mind.
Small, hard and uncomfortable chairs bring uneasiness and heighten stress. Wide chairs with soft back-rest and a semi-soft cushion works the best. A patient with knee/back problems may find it difficult to stand up once they have sunk in the cushion. A hard chair may increase pain/aches. There should be a long table in front of the chairs so that patients can keep their bags and phones on the table safely. Electronic sockets and charging stations may be also provided.
Food and Drinks
A clinic waiting room is most certainly not a place for entertaining guests. But offering water and coffee can go a long way to relaxing the patient and giving a favourable impression of the doctor. A vending machine dispensing organic nut bars, dry-fruits and other healthy snacks can not only bring income to the clinic but also calm those hunger pangs in patients, all the while being healthy and increasing the favourable ‘doctor’ impression within patients.
These are some of the critical ways in which a doctor can ensure patient retention, inflow of new patients and increase his practice. Also, the waiting room should be disinfected and cleaned thoroughly every day or even twice a day to maintain hygiene.
Designing a waiting room is an underrated task when establishing a medical firm, we hope our tips can help you through the challenging decisions you have to make.